Being involved with a full scale live brief, students had the opportunity to be briefed by a representative of Network Rail and learn first-hand, what he needs and purpose of this endeavour were. This was the launch of Grand Central Station in Birmingham city centre, following the past years of renovation on New Street Station. Students were asked to provide ideas for the launch campaign as well as any other concepts for future development to look into down the line, all to be presented in a portfolio format.