Curriculum Vitae
Professional
Info
I am interested in pursuing a career in social marketing in the future.
Campaigns for tangible social benefit are an inspiration for me, from Behavioral Economics to overt campaigns, as I am passionate about making a positive change in the world.
To accomplish this, I aim to gain as much experience I can in what I have studied, working for any and all businesses, in marketing, advertising and public relations.
Languages
English
(Native)
Spanish
(Conversational)
Filipino
(Beginner)
Work
Experience
Public Relations Officer
Blackburn Rovers FC
2017 - Present
• Designed first-team gameday programme using the Adobe Suite (i.e. Photoshop and InDesign).
• Taught myself to use Adobe PremierePro and AfterEffects to create video and GIF social media posts.
• Took the initiative to design and animate LED boards post-Championship promotion.
• Developed sponsorship compositions for proposal documents as part of a team to win perspective clients.
Social Media Planning
Merseycare NSH Liverpool
2017 (Short Placement)
• Conducted research on and around depressive symptoms as part of a campaign to combat depression.
• Applied insights gained from research to hone the strategy and message of campaign #Brewfie.
• Actioned campaign #Brewfie on Twitter through social media planning and image manipulation for visual posts.
Marketing Strategist
Link Marketing Agency (BCU)
2015 - 2016
• Assisted recruitment agency in increasing uptake in a chosen demographic.
• As part of part of a team, conducted end-to-end client meetings for briefing, follow-up and presentation of deliverables.
• Performed research and brainstorming activities to tailor the app design as per client briefing.
• Designed app layout and mock-ups for client deliverables.
• Presented findings, deliverables and areas of high potential for the client.
Skills & Software
Marketing
Advertising
Public Relations
SEO
Social Media Planning
Content Creation
Campaign Planning
Research
Digital Marketing
Copywriting
Graphic Design
Motion Grapic Animation
Adobe Creative Suite
-
Photoshop
-
InDesign
-
PremierPro
-
AfterEffects
Microsoft Office
-
Word
-
PowerPoint
-
Excel
-
Outlook
Education
MA Advertising
Bournemouth University
2016 - 2018
Areas of study: Advertising Strategy & Planning, Advertising Bootcamp, Consumer Culture Insights, Digital Insights, Creative Direction, Consumer Research
BA (hons) Marketing, Advertising & PR
Birmingham City University
2013 - 2016 (1:1 Hons)
Areas of study: Public Relations Planning, Social Marketing, Marketing Strategy & Planning, Consumer Behaviour, Service Design, Marketing Research, Digital Marketing, Creative Industries.