Curriculum Vitae
Professional ​
Info​​
I am interested in pursuing a career in social marketing in the future.
Campaigns for tangible social benefit are an inspiration for me, from Behavioral Economics to overt campaigns, as I am passionate about making a positive change in the world.
To accomplish this, I aim to gain as much experience I can in what I have studied, working for any and all businesses, in marketing, advertising and public relations.
Languages
English
(Native)
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Spanish
(Conversational)
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Filipino
(Beginner)
Work​
Experience​
Public Relations Officer
Blackburn Rovers FC
​2017 - Present
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• Designed first-team gameday programme using the Adobe Suite (i.e. Photoshop and InDesign).
• Taught myself to use Adobe PremierePro and AfterEffects to create video and GIF social media posts.
• Took the initiative to design and animate LED boards post-Championship promotion.
• Developed sponsorship compositions for proposal documents as part of a team to win perspective clients.
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Social Media Planning
Merseycare NSH Liverpool
​2017 (Short Placement)
• Conducted research on and around depressive symptoms as part of a campaign to combat depression.
• Applied insights gained from research to hone the strategy and message of campaign #Brewfie.
• Actioned campaign #Brewfie on Twitter through social media planning and image manipulation for visual posts.
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Marketing Strategist
Link Marketing Agency (BCU)
​2015 - 2016
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• Assisted recruitment agency in increasing uptake in a chosen demographic.
• As part of part of a team, conducted end-to-end client meetings for briefing, follow-up and presentation of deliverables.
• Performed research and brainstorming activities to tailor the app design as per client briefing.
• Designed app layout and mock-ups for client deliverables.
• Presented findings, deliverables and areas of high potential for the client.
Skills & Software
Marketing
Advertising
Public Relations
SEO
Social Media Planning
Content Creation
Campaign Planning
Research
Digital Marketing
Copywriting
Graphic Design
Motion Grapic Animation
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Adobe Creative Suite
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Photoshop
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InDesign
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PremierPro
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AfterEffects
Microsoft Office
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Word
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PowerPoint
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Excel
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Outlook
Education
MA Advertising
Bournemouth University
​2016 - 2018
Areas of study: Advertising Strategy & Planning, Advertising Bootcamp, Consumer Culture Insights, Digital Insights, Creative Direction, Consumer Research
BA (hons) Marketing, Advertising & PR
Birmingham City University
​2013 - 2016 (1:1 Hons)
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Areas of study: Public Relations Planning, Social Marketing, Marketing Strategy & Planning, Consumer Behaviour, Service Design, Marketing Research, Digital Marketing, Creative Industries.